How B2B Portals work?

A B2B Portal serves two parties - the buyer and the seller. These are also known as leads. The main function of this website is to enable visitors to find the leads they want in the shortest possible time. A buyer may be looking for seller leads, and a seller may be looking for buyer leads.

By using the search function, one can easily locate the right type of leads on a B2B Portal. The search tool will allow a visitor to search by country, and to view only buyer or seller leads. The search starts when the visitor enters a few keywords (likely to be keywords for some product or service), select the required options, and click on the search button. The website will then make a query to the database and return the search results.

Alternatively, a visitor may choose to browse the leads in the business directory. Similarly, he can choose to see leads from a certain country, or only buyer or seller leads. These two simple functions will help the visitor locate the leads that he wants quickly.

To serve the needs of international traders, the better B2B Portals even allow freight forwarders to list their services for free. This is important for any import export business. With the information, an online visitor can easily check the charges for using these services when importing from various countries. In addition, you may also expect to see information for trade show events that are posted for free by trade event organizers.

Given the numerous benefits offered by B2B Portal, one would expect a listing to be pricey. However, contrary to popular believe, a listing in a B2B Portal can cost as little as 25 USD a year. Often, B2B also allow businesses to sign up for free. They do so because they want businesses to try out their services, and also because they want to attract as many leads as possible. Active B2B marketplace directories with many active business listings are certainly more valuable to international traders.

Sometimes, when visiting a B2B Portal, you may come across a special feature called "Keyword Auction". Keyword auction allows businesses to bid for higher positions in the online B2B directory. For example, when a user searches using a keyword phrase "phone", your contact details may be listed at the bottom of the page. As such, the user didn't have a chance to contact you. For more exposure, you may want to consider using this feature to bid for a higher position. This gives you greater visibility, and will allow you to receive more leads.

Finally, for maximum exposure, you can always buy banner advertising on a B2B Portal. This is more costly than listing services or keyword auction, but it will attract attention more easily. If the products and services you offer have a more general appeal, this advertising channel may work well for you.

As you can see, there are many ways to advertise your services on a B2B Portal. Be sure to choose those that will give you the maximum return on investment. 

Source:  Detailed Information On How B2b Websites Work

              How B2B Portals work?

Information About B2B Marketplace Directory

If you're looking for a new way to promote your business or to help it grow, then you should consider a listing in a B2B marketplace  directory. This is a fantastic way to buy or sell products and create a network of other companies that will help your business succeed. A B2B marketplace  helps companies locate other businesses that are ready to globalize their company.  Through sharing information about what these companies are looking for and what they hope to accomplish, new contacts can see if they can be part of the answer.

The B2B marketplace directory listing is usually categorized by the company, size, type of industry, or location. This allows you to save time by only looking at those companies that fit your needs. You may also find contact information and a listing of products or services offered. For those that need to locate products quickly, you'll be able to find a wealth of information on availability and pricing.

The online b2b marketplace is a chance for companies to promote their products and services around the globe. The internet has really opened up a whole new world for the B2B marketplace directory. What once took months through normal channels, now takes only a matter of seconds. Orders and payments are placed and processed immediately and the latest shipping methods mean companies have their products in hand sooner.

Some of the other B2B marketplace directory benefits, other than just the business directory, include that multilingual support helps you reach a much larger audience. In addition, newsletters and prominent placement in the business directory ensure a high visibility, both for b2b suppliers and b2b buyers. Most of the B2B marketplace websites offer more space for product details, including photographers, provides an opportunity for more companies to see what is offered. If you have a website for your company, listing in the right categories helps promote targeted traffic to your site and ratings for both sellers and buyers enables to you get a decent idea of how a certain company does business.

Some of the world's largest companies are listed on these sites, but so are some of the smallest. These websites gives even the small to medium sized businesses a chance to compete globally. In the past, these businesses were often left behind due to the lack of funding for promotion or the inclination for it. When you sign up for one of these sites, you know that everyone is listed equally. As long as you have a product that someone else wants, you should see a significant increase in your profits.

In closing, the business to business marketplace is growing quickly. The internet offers a unique opportunity to help companies communicate and do business with others from around the world. Through the business tools on these websites, as well as the forums and networking opportunities, you can find all of the help you need to help your business grow. Don't miss out on what could really push your company into the next level. 

Source: B2B Marketplace Brings New Means of Promotion 

Information About B2B Marketplace  Directory

Information about Online B2B Marketing

B2B marketing has increasingly shifted onto the Internet and the role of B2B internet marketing grows larger every day. Manufacturers, service providers and suppliers need to connect with their industrial audience where that audience is looking for products and services online.

There are many aspects to focus on when planning online B2B marketing campaigns and, like all things involving the Internet, those aspects are often in a state of flux. Many marketing pros agree, however, that it is possible to make an immediate start on improving the ability to connect to your audience by honing in on a few core tactics such as those shown below.

Online events
Online events such as webinars, conferences and virtual trade shows are not only cost-effective, they are highly measurable alternatives to the more traditional trade shows and conferences. From the convenience of their own computers and offices, members of your audience can view your virtual event. This eliminates the significant costs associated with a location-based trade show or conference, while still enabling you to connect with your targeted market across the globe. Your virtual event can include presentations, chat, video and other interactivity.

Website landing pages

Website landing pages are specifically designed to convert visitors into qualified leads. According to some online marketing experts, the best way to use landing pages is to develop online marketing campaigns with an offer in mind such as a white paper, invitation to a webinar, product trial or other valuable content. The offer leads prospects to landing pages where you can gather contact information when they register for your offer.

Social Media

Although finding the best, most effective way to use social media within the context of B2B can be a challenge, this latest addition to online B2B marketing shows a great deal of promise. Each company needs to tailor a social media campaign to their specific industry and audience, but there are two crucial steps everyone can take before devising a social media strategy. First, research and find out who exactly makes up your online audience. Secondly, study and learn from your competitor's social media campaigns.

Once you do launch a social media campaign, remember to keep it content rich, and also to continually listen to your audience's response to that content.

E-newsletter advertisements
Advertising in e-newsletters helps you to reach targeted audiences, directing interested prospects to landing pages on your website. For the industrial marketer, successful e-newsletter advertising depends on finding the right e-newsletter one that is targeted precisely to the audience you want to reach so you communicate to the right people and use your marketing dollars wisely. The advantage of third-party e-newsletters is that the publisher handles the production, distribution and list management. You only need to provide the content!

The results from all these online tactics will be reaching your target audience and generating sales leads. Each tactic will also provide you with a measurable return on your online B2B marketing investment. By focusing on building your online marketing strategy, you will become more familiar with your audience while building your brand.

Source : Online B2b Marketing Tactics
Information about Online B2B Marketing 

Information About Online B2B Marketplace

Online B2B Marketplace is a "platform" where manufacturers, suppliers, distributors and exporters meet through online with the help of search engines. Search Engines are basically a web tool designed to search for information on the world wide web. List of search engines includes Google, Yahoo, MSN, ask.com etc. "B2B online marketing" meaning online information or online databases of "business to business" marketing. B2B Online Marketplace is the hub of marketing tools through which search engine scrolls databases available on the net. B2B marketplace therefore provides immense knowledge about the products one wishes to buy or sell through online or give information regarding their products, profiles, services etc.

B2B Online Marketplace offers wide benefits to the manufacturers, suppliers, buyers, exporters as well as importers.

These benefits are as follows:

    * One stop marketplace for sellers and buyers.

    * Makes Trading more easy and convenient.

    * Provides better opportunity for manufacturers, suppliers and convenient shopping for buyers.

    * Time saving and fastest mode of trading through online.

    * Cost saving and reduce elevated cost.

    * Increase sale volume by providing various online trading tools tools by web portals.

    * Increase productivity and hence generate revenue to the company by providing techniques and more advanced method of online trading.

Therefore, B2B online marketplace is a huge online market hub for manufacturers, buyers, suppliers, importers and exporters. These provides an opportunity to trade better and avail new businesses or services by just browsing sites through online.

Business nowadays involves many more complexities and intricacies includes Govt Rules & Regulations, Country Trading Laws, EXIM Policy and Other Trade Laws & Associations.So, online business opportunities becomes very essential as it saves time and helps in avoiding business complexities.

How to Find Business Opportunities Online:

What is an online business opportunity? It simply means any form of trading taking place online with the help of SE or direct sources. How do we find out, how to earn using the various proven marketing & money making strategies, Thousands of excellent online business opportunities are available on online, all you need to do is explore and avail the best use of online trading. There are various advantages of trading or marketing online. Some of the advantages of B2b opportunities are discussed as below:

    * B2B opportunities provide online B2b trading at every sphere of supply chain, comprising of manufacturers, suppliers and exporters etc.

    * Giving vast knowledge of new company, new products and new business opportunities online.

    * B2b opportunities provides easy accessibility and time saving phenomenon.

    * B2b opportunities helps in increasing sales and revenue of the company and hence benefits in prospering business growth.

 Source: B2B Online Marketplace

Information About Online B2B Marketplace

Information About B2B Directory?

Often an advertisement on your mailbox about some B2B portal must have caught your eye and this new addition in the internet terminology must have intrigued you. B2B or Business to Business is the term given to the new generation business method where all the transactions happen online.


What are B2B Directories?

In simple words, they are the online yellow pages for traders commencing global business. You can find almost any kind of exports or imports services listed in these directories and connect with them instantly.

It is like a market for exporters, importers, Suppliers, dealers and wholesalers where they can find a solution to all there needs at one place. For instance, if you are a shoe manufacturer and are looking for a place where buyers can easily find you, then you can go to a b2b portal and register yourself giving a detailed description of your product, price and the minimum order that can be placed. Any wholesaler or retailer interested in your product can contact you through the portal and place an order.

A b2b directory in most times will have an alphabetical arrangement of portals or manufactures according to the product they manufacture. If you are a buyer and need to place an order for say furniture, then you can simply go to the page listing all the products from 'F', select furniture, choose the kind of furniture you need and find out which manufacturer suits your needs the best. You can easily place an order after that and get your business moving.

In this way, a b2b directory provides access to useful information for anybody engaged in any kind of business and gives an excellent platform for it.

Source:  B2B Directories
Information About  B2B Directory?

What is a B2B marketplace?

Business to business marketplace is an online venue where buyers and sellers come to communicate, collaborate and do business transactions. A B2B marketplace handles a large number of participant companies as a community. The main objective of a marketplace is to organize a business platform filled with features that allow members to conduct various business processes over the Internet and increase company productivity.

Two primary indicators of company productivity are Increased Revenue and Cost Saving. Both of these two indicators will show improved result if a company incorporates marketplace features in possible fields of its business operations.

Let's check out some compelling reasons why companies should start using B2B marketplace without hesitation:

1. B2B marketplace is a large community of buyers and sellers

By becoming a member of a B2B marketplace companies get instant access to thousands of prospective buyers and suppliers. An average B2B marketplace has over 100 thousand members. This gives an opportunity to expand business by finding new customers and suppliers from this new community. Working closely with the members of the new community companies get every chance to increase their businesses dramatically.

2. Real time marketplace allows buyers to take quick decision

Buyers can study, compare and research a product offered on a marketplace without leaving it. This ability of a B2B marketplace to give key information necessary to make a purchasing decision helps buyers to take a faster buying decision.

Study shows that a full 47 percent of the buyers visit a site without having all the necessary information needed to purchase a product. Products offered on a marketplace are integrated with the e Catalog and seller's Web Store. This helps to increase buyer conversion rate significantly.

3. Sophisticated e Catalog helps display comprehensive product features

An e Catalog is an Online product content management solution with powerful user interface which provides efficient navigation, searching and integration capabilities to organize and publish product information and enable real-time handling of business processes related to buying and selling.

It stores product content in a single database and organizes product information under a predefined categorized hierarchy. It also has sophisticated search capabilities so that buyers can locate products easily.

Studies show, in many cases, buyers are unable to take conclusive procurement decisions due to poor content of the product resulting lost business opportunity for companies. To avoid this all B2B marketplaces adopt one kind or another advanced e Catalog system which delivers a compelling value proposition. As a result, companies can expect increased revenue, better customer satisfaction, and shorter sales cycle.

4. Sales solution expedites selling process and reduces overhead costs

The sales chain integrated into a B2B marketplace covers every stage of selling process including quotation, negotiation, billing and shipment tracking. Electronic sales process considerably reduces sale's cycle enabling lower processing costs. Electronic sales solution also helps minimizing document errors often associated with paper based systems.

5. E Procurement solution makes buying easier

Electronic procurement is the method of conducting transactions between buyers and suppliers over the Internet. An e Procurement system is an integral part of a B2B marketplace. Procurement through a B2B marketplace has many undisputed advantages. Transaction costs get reduced thanks to streamlined transaction process. It saves time and stops rogue spending by employees.

Aberdeen Group estimates that automating procurement activities will save mid-size companies $2 million per year. And that's not to say anything of the cost savings resulting from better supply chain collaboration.

6. Web Store brings new opportunities to company's retail business

While through the marketplace you can tap into the wide range of B2B buyers, B2B marketplace feature that allows participant companies to build their web store using the same e Catalog gives a magnificent opportunity to target a totally different market segment. This by itself is a unique opportunity as recent studies showed that an increased number of small companies with less than 20 employees are making more than 25 percent of their sales online.

B2B marketplaces are one-stop business solutions for many of the company's needs. Usually a marketplace offers a huge range of features and functions. Participant companies can select required functionality, use them effectively and reap all the benefits mentioned above.

Source:  Six Reasons to Use a B2B Marketplace
What is a B2B marketplace?

What are B2B Trade Leads?

The world is increasingly becoming virtual. From simply connecting with your friend in the farthest corner of the world to actually performing your entire trade online, everything is happening right on the world of the wide web. If you have still not heard of the B2B trading places, welcome to the new era. A B2B trading or Business to Business portal is equivalent to an online market place for commerce and trade of all kinds.

What is B2B?

B2B stands for Business to Business. It is the new language of trade on the web. It works through a number of web portals known as B2B portals which have a list or directory of suppliers, manufacturers and wholesalers of every kind of product in every part of the world. You can find out the suppliers for the product you need just by logging on to these sites. These sites also provide a detailed description of the products along with pictures for a more real inspection. You can also contact the supplier you want to do business with through these websites and place your inquiry or order.

What are B2B Trade Leads?

B2B trade leads are again sort of directories of companies interested in trade of any kind. These leads have a list of manufacturers offering their products open for business and also of people looking for a particular product for the purpose of trade. These leads generally provide a list of suppliers under the title 'offer' and the product while the title 'looking for' gives you the companies looking for a supply of a particular product.

In this way, B2B Portal and leads provide you a platform for doing almost any kind of trade without getting into a mess. You can execute biggest of transactions online and still not have the trouble of visiting a number of suppliers and then selecting one or vice versa.

Source: International B2B Trade Leads

What are B2B Trade Leads?

Tips to Select B2B Trade Portal

With the arrival of the Internet, the old models of conducting business have changed. In fact, business itself has undergone a great sea change. We are no longer restricted by geographic limitations in buying or selling products or services. Interestingly, the Internet has opened up new vistas of trading and has successfully converted the world into a marketplace that you can visit from the comfort of your home or office. B2B trade marketplaces have played a significant role in this phenomenon.

B2B refers to business to business marketing. Essentially, a B2B trade portal is a website that acts like a marketplace where importers, exporters, wholesalers, retailers, traders, distributors and any other business fraternity can get together for the purpose of conducting a business activity. A B2B trade portal has made it astonishingly easy and affordable for sellers to reach buyers anywhere on the planet. That's because a B2B trade portal is an access point on the web which acts as a base for employees, suppliers, customers, manufacturers and other companies to access information and a variety of services related to business. Such a marketplace has software designed to conduct business electronically, manage several aspects of the business while providing each member with all the tools they need to do business.

These days, the web is chock full of B2B trade portals that promise the best of everything. However, if you do not want to end up making huge losses, it is recommended that you take these promises with a pinch, no a spoonful, of salt. A successful B2B trade marketplace has a number of distinct features. To evaluate the quality of the marketplace, it is important to test the portal for these features.

A good B2B trade portal has to integrate rich resources with a reliable task force that has all the technical know-how to enable members to conduct business, properly and without error. To facilitate this, there must be a host of business friendly tools like lead posting, catalog posting, lead search, business and product search, inquiry, picture loading facility and virtual transaction management.

The portal should give their customers all the required tools to showcase their products and services effectively. Customers should be able to browse through trade leads, tender offers, put in their biddings for partnerships and franchises, view company profiles, put up buy and sell offers, view and put up products and services. Members must also be allowed to enjoy multiple markets, thus giving them the highest chances of maximum profit. All these facilities must be neatly packaged in a single convenient location. In fact, ease of use is the single most important feature of a good B2B trade marketplace. Security would be a close second.

B2B trade marketplaces that are successful are generally run by experienced business professionals who understand what businesses require and have the expertise to provide intuitive software solutions. With such a wide range of business services available to you, you should be able to expand your business or implement your new projects easily and seamlessly. Your business portal should make every attempt to evolve with your changing needs, providing you with new features as times change.

Source: Features of a Good B2B Trade Marketplace

Tips to Select B2B Trade Portal